CRI 100 Study Guide - Midterm Guide: Neoliberalism, Symbolic Power, Graphic Communication
17 May 2016
School
Department
Course
Professor
Document Summary
Creative industries: those industries which have their origin in individual creativity, skill and talent which have a potential for job and wealth creation through the generation and exploitation of intellectual property . 13 industry sectors: advertising, architecture, art and antiques, computer games/leisure software, crafts, design, fashion, film, music, publishing, performing arts, software, tv and radio. Ci focus on the role of media, communications and culture in generating change and growth. Creativity and innovation are crucial for maintaining competitive advantage in a global environment that sees manufacturing and services outsourced to lower-wage economies. 3 defining features of ci: require human creativity, vehicles for symbolic messages, contain intellectual property. Combo of creativity and mass-production of symbolic cultural goods; combo of creativity and commerce. Symbolic products: products created in a variety of media (ie: star wars became a brand through a successful film franchise) Platform: a system that allows other technologies to work (like a game system/platform, allowing the games to work)
