[CRI 540] - Final Exam Guide - Comprehensive Notes fot the exam (38 pages long!)

• School: Ryerson University
• Department: Creative Industries
• Course: CRI 540
• Professor: Jessica Langer

Document Summary

Lecture 1 intro to marketing the creative industries. Most important part of marketing is that people are promoting offerings that have value to those that value them. What do we mean by value? value from a customer"s perspective: a bundle of benefits consumers seek to satisfy needs or wants relative to costs. Depending on the product the lifetime value will look different. Possessions as extended self: we are what we consume. Russell belk famously argued in the 80s that our very selfhood is inextricably linked with the things we consume or don"t consume, or want to consumer but can"t our possessions are past of our extended self. Knowingly or unknowingly, intentionally or unintentionally, we regard our possessions as part of ourselves. (belk,1988) and this includes the creative or other properties we consume some of the things belk addressed: collections pets. Elements of creative products: a brief overview.