ECN 104 Midterm: Midterm Study Guide

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14 Apr 2011
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Chapter 1 thinking like an economist: economics: studying choice in a world of scarcity. N scarcity problem j the core problem that economics tries to address. N cost-benefit principle j a firm or person is better of taking an action only if the extra benefits (marginal utility) outweigh the extra cost (marginal cost): applying the cost-benefit principle. N rational person j someone with well-defined goals who tries to fulfill them the best they can. N economic surplus j the benefit of taking any action less the cost. N opportunity cost j the value of the next best alternative that is given up as a result of a choice. N positive economics j concerned with what is, can be backed up by data. N normative economics j concerned with what should be, subjective arguments. N fallacy composition j argument that because something is true for a part, it is true for the whole. 72yy : pitfall 1: ignoring opportunity costs.

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