ENT 526 Study Guide - Final Guide: Compost, Google Tv, Eric Schmidt

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Document Summary

Problem: when they first started, easy time finding suppliers, challenging is finding customers. What did they do to solve it: went to dailydeals (groupon, wagjag, amazonlocal, gilt city) Goals to increase demand, massive audience, fast liquidity, launch cities quickly. How they differentiate from competitors, offer more type of services, move faster. Google boys sept 15, 1997 registered google website, incorporated on 1998. Became the world"s largest search engine after 2 years launch. Problem: irrelevant search result, very slow processing. Found backlinks of the webpage which can be used for ranking, changed the way how we get information. Dropped out from phd program to find funding for google. Angel investor- ram shriram, professor at stanford andy bechtolsheim, jeff bezos. June 1999, received 25 million in equity funding from 2 vc (sequoia capital and kpcb) In 1999, agreement with netscape that drove traffic to google. Google interview was intense, they want the best people.

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