ENT526 - EXAM NOTES - (notes are since midterm)

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Week 9
The Talent Triangle
6 Timeless Fundaments (Good-to-Great)
1. Be a clock builder not a time teller.
2. Build your company around a core ideology
3. Build a culture within the firm
4. Home grow your management
5. Stimulate progress Big Audacious Goals
6. Preserve the core and stimulate innovation
The Bus
Good-to-Great leaders began the transformation by first getting the right people on the bus
(and the wrong people off the bus).
The Right People… can adapt in a changing business environment and appreciate being on the
bus with the other right people
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Levels of Leadership
Level I Personal leadership is to master yourself
Level II Communicating with others
Level III understanding of human nature
Level IV learning to develop those around you
Level V lead change instead of change leading you
WEEK 10
Leadership vs. Management
LEADER
MANAGER
- Oversees the current process well
- Wants to create the future
- Thinks execution
- Thinks ideas
- Comfortable with control
- Welcomes risk
- Problems are just that, and need resolution
ASAP
- Sees problems as opportunities, is patient
- Impersonal, remote
- High Emotional Intelligence
Blue Ocean Strategy
- The aim of BOS is not to out-perform the competition in the existing industry, but to create
new market space or a blue ocean thereby making the competition irrelevant.
- Reorient focus from competitors to alternatives and from customer to noncustomers of the
industry.
- BOS is the simultaneous pursuit of differentiation and low cost. The value of innovation is the
cornerstone of the blue ocean strategy
- Creating uncontested market space making the competition irrelevant
- BOS is the result of a decade long study of 150 strategic moves spanning more than 30
industries over 100 years (1880 2000).
RED OCEAN STRATEGY
BLUE OCEAN STRATEGY
- Compete in existing market space
- Create uncontested market space
- Beat the competition
- Make the completion irrelevant
- Exploit existing demand
- Create new demand (and capture it)
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