ENH 617 Study Guide - Final Guide: Spontaneous Generation, Content Analysis, Personal Relationships

• School: Ryerson University
• Department: Environmental Health
• Course: ENH 617
• Professor: Shavin Malhotra

Document Summary

A method of studying social behavior without affecting it. Qualiative data is data that cannot be measured. Some examples would be color ex: the bird is blue. For example, there are nine people standing in front of me. (numbers) Primary data are those that you have collected yourself, whereas secondary data originate elsewhere. Generally, you will find that you are expected to collect primary data when using quantitative methods, but that secondary data are more acceptable when you are using a qualitative method. This is because there are certain common aspects of qualitative research which involve only secondary data, such as the study of television or newspaper discourses. If you wanted to understand the nature of the representation of romany people on television, you wouldn"t make your own television programmes! You would use those which exist, and they would form [your] secondary data. Primary data - collected by the researcher himself.