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Week 10 FiiSN 123ff1.docx

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Ryerson University
FSN 232
Joanne Mc Neish

1 eeWeek 10 FSN 123 yess Sustainability and Fashion Eco Fashion – usually gets a bad name, Needs to be a change for what it actually is –shouldn't it be so black and white, should always be incorporated Peter Rams – braun designer – thinks environment should always be considered when dsigning What is sustainable fashion? - fair trade, ethical fashion, conscious fashion, environmentally friendly etc - there is no concrete definition right now - 3 concepts that need to be considered: environmental, social, economical - anyone can make a pretty dress, but can you make it with these three conepts in mind? A great challenge Why sustainable fashion? - fashion is one of the largest industries globally - development of fast fashion –everyone can afford it etc, you don't have to wait until clothes are broken to buy one - increased consumption – perceived obsolescenc - many negative environtmetal and social impacts Fashion Industry - demon Industrial Revolution happening in 1800-1900 - birth of mass production - started because of clothing and textiles – mechanical looms – first factories - lowered cost of textiles – paper pattern – home sewing machine – department stores and malls Fast Fasjio - on trend - cheap - low quality - disposable - limited - rapid style turnover – new styles weekly - A LOT OF stores put out clothes quicklty so you have to buy than or not at all yess Fast Fashion – the evolution - started in the 80s took of late 90s - move to offshore production – cheap labour: sweatshops – less regulatuion 0 labour/environment - large volume, low quality - loss of 2 season mode (S/S, F/W) – continuous production \FF Consumption - cheap clthes = more clothes - low quality/trendy = short life span - perceived obsolescence = disposable - fast fashion – disposable fashion / “throwaway fashion” Consumption Trends 2 - 2000: Global consumption = over US $1 trillion - 2002: Canadians spend CAD $21 billion – 1998-2002 – 3.6% increase/year - 2004: Amaericans spent US $326 bill – 18.4 billion garments - 2006 British spent USS $61 bill – 2001-2005- 21% increase, 2001-2005 decrease in clothing price - 2009- Canadians $24 bill Consumption - emerging middle class – asia - growing global population - they want to live American lifecycle – problematic Consumption – Production - estimate glbal 8 Disposal - Where do all the clothes go? - Second hand/Charity shops (not a lot/worse quality) - landfills – even if 80 % cotton, synthetcis Emvironmanetal im[acts High water use High toxic chemical use Textile waste pre and post consumer Textile Industry 5-% of dye lost in bath 20% efficiently disposed 378 bill litres a yar in developing notions 70% off industrial waste water from the clothing and textiles industry is umbed in lakes and reivers untreared democracy of fashion – you aren’t restricted b agae, money etcy Aral sea – drained for cotton grouth – before it was the 4 largest lake LCA – Manufacturing ?s sustainable also have to think about: labels, rivets, zippers eg, pattern
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