RTA 101- Final Exam Guide - Comprehensive Notes for the exam ( 26 pages long!)

• School: Ryerson University
• Department: Media Studies
• Course: RTA 101
• Professor: Alex Bal

Document Summary

Rta101 - intro to media theory: week 1. Media theory tries to understand media practices and how they in uences our lives: How we understand media have changed over time. In uences how we understand what it does. But it always communicates a message: mediated communication. Mass communication: includes one-to-many and many-to-many communication acts, with a particular interest in mediated communication, such as with the press. (broadcast and the. Interpersonal communication: one-on-one talking and rhetoric, where we analyze things like tone, body language, and speech. (phone) Organizational communication: where we look at how people organize their information exchanges to maintain and facilitate group behaviour. (social media + work digital platform i. e. d2l) Intercultural communication: looks at the exchange of information and ideas across different cultural groups or subgroups. (youtube) Media: it"s not just tv and it"s not simple. Understanding media today involves and invites complexity.