GCM 110- Final Exam Guide - Comprehensive Notes for the exam ( 43 pages long!)
28 Mar 2018
School
Department
Course
Professor
Document Summary
Graphic communication is everywhere: it is hard to go through life without interacting with any form of graphic communication . Examples of gc: packaging, digital: ppt, television, signage, advertisement, marketing, fashion. Opposites attract: how old technology blends well with new technology today. Example: old: printing house in usa nicolas mckennidy which uses old printing machines to provide printing service and is still profitable, new: big warehouse printing house. Letter printing industry/practise almost died but is not on a surge: people now recognizes the authenticity of the practise, artesian marketing, not ideal for mass printing (more about quality verses quantity) Great for mass printing: prints at high speed. Both technology has its own merit and provides different value to the customer. Ink on a substrate (paper, plastic, metal, etc. ) is what we do. On many mediums (i. e. cross media, digital signage, epubs, etc ) About the process: from the thought/ideation printing/execution. No, print book sales are increase 5-7% per year.
