GEO 716- Midterm Exam Guide - Comprehensive Notes for the exam ( 33 pages long!)
5 Oct 2017
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Document Summary
A set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. A person feeling physiologically deprived of basic necessities, such as food, clothing, shelter and safety. The particular way in which a person chooses to satisfy a need, which is shaped by a person"s knowl- edge, culture and personality. Refers to the group of people who need or want a company"s products or services and have the ability and willingness to buy them. The customer segment or group to whom the rm is interested in selling its products and services. The trade of things of value between the buyer and the seller so that each is better off as a result. Product, price, place and promotion the controllable set of activities that a rm uses to respond to the wants of its target markets.
