Mini Assignment 2.docx

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Global Management Studies
GMS 200
Tsogbadral Galaabaatar

Mini Assignment 2: HBC From Fur to Fendi Amanda Toppazzini 500461940 GMS 200 061 Turn it in ID # 236328406 1. Three competitive strategies that the company HBC used prior to its sale to Zucker and NRDC are the differentiation strategy, the growth strategy and an e- business strategy. HBC used the differentiation strategy by reinventing itself with a more fashionable image through designer depot/Style depot. HBC used the growth strategy by expansion of the corporation to strengthen its share of the market with the acquisition of other retailers such as K-Mart Canada. They also opened the HBC Rewards Program to entice costumers back to its stores. HBC also used the e-business strategy by opening their online shopping program, allowing customers to have the option to shop online instead of having to go to the store. 2. Three strategies HBC adopted since the sale would be the renewal strategy, the focus differentiation strategy and the diversification strategy. Under the NRDC leadership
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