4 Pages

Global Management Studies
Course Code
GMS 200
Peter Rambert

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CHAPTER 6RECRUITMENTTHE STRATEGIC IMPORTANCE OF RECRUITMENTThe quality of an organizations human resources begins with a strategic perspective in management of recruitment Recruitment process of searching out and attracting qualified job applicants starts identifying positions needed to be filled stops resumessforms receivedRecruiter specialist in recruiting finds and attracts potential employeesEmployer BrandingImage or perception of organization beneficial to be employed byitBranding includes experiences a candidate goes through while interacting with a company throughout the recruitment process including owhat candidates experience when they go to the companys websiteowhether HR sends an acknowledgement letter or email thanking each candidate who sends in a rsumohow candidates are greeted by the receptionist when they make initial contact by phone or in personowhetherthe HR person who interviews candidates is a good spokesperson who can articulate organizations values and culturethree steps1define target audience where to find them what they want from employer2develop employee value proposition why is organization unique to work in and more attractive than other organizaions3communicate the brand by incorporating value proposition into all parts of recruitment processThe Recruitment Process
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