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Chap004.rtf

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Department
Global Management Studies
Course
GMS 401
Professor
anon
Semester
Winter

Description
Chapter 04 - Product and Service Design Chapter 04 Product and Service Design True / False Questions 1. Global teams provide diversity while eliminating conflicts and miscommunication. FALSE Difficulty: Medium TLO: 14 Taxonomy: Knowledge 2. A ‘House of Quality' is achieved when no department in a single location has more than 15% rejects. FALSE Difficulty: Easy TLO: 9 Taxonomy: Knowledge 3. Concurrent Engineering is another term for sequential development. FALSE Difficulty: Easy TLO: 9 Taxonomy: Knowledge 4. One of the main advantages of standardization is that it increases the potential variety of products. FALSE Difficulty: Medium TLO: 4 Taxonomy: Knowledge 4-1 Chapter 04 - Product and Service Design 5. A disadvantage of standardization is the possibility of standardizing designs too early, which may make it difficult to modify in the future. TRUE TLO: 4ulty: Medium Taxonomy: Knowledge 6. Reducing consumer choices makes service more efficient. TRUE Difficulty: Easy TLO: 14 Taxonomy: Knowledge 7. Modular design increases costs of purchasing and controlling inventory compared to non- modular. FALSE TLO: 4ulty: Medium Taxonomy: Knowledge 8. Product failures can be easier to remedy with modular design. TRUE Difficulty: Medium TLO: 4 Taxonomy: Knowledge 9. One motivation for an organization to redesign its product or service is to avoid the alternative of downsizing the organization. TRUE Difficulty: Easy Taxonomy: Knowledge 4-2 Chapter 04 - Product and Service Design 10. A major benefit of Computer Aided Design (CAD) is the increased productivity of designers. TRUE AACSB: IT Difficulty: Easy TLO: 10 Taxonomy: Knowledge 11. Most of the time what is called product or service design is actually a redesign of an existing product or service. TRUE Difficulty: Easy TLO: 2 Taxonomy: Knowledge 12. A service blueprint is quite similar to an architectural drawing. TRUE AACSB: RT Difficulty: Easy TLO: 13 Taxonomy: Knowledge 13. The process of dismantling and inspecting a competitor's product to discover product improvement is called benchmarking. FALSE Difficulty: Easy TLO: 9 Taxonomy: Knowledge 4-3 Chapter 04 - Product and Service Design 14. To save money, it is essential that designers revise the production capabilities to meet the requirements of the new products. FALSE Difficulty: Medium TLO: 10 Taxonomy: Knowledge 15. Many US manufacturers are now shifting their focus from products to both product and process improvements. TRUE Difficulty: Medium TLO: 2 Taxonomy: Knowledge 16. Applied research has the objective of achieving commercial applications for new ideas. TRUE Difficulty: Easy TLO: 9 Taxonomy: Knowledge 17. Basic research is done with the expectation that discoveries will have near-term commercial application. FALSE Difficulty: Easy TLO: 9 Taxonomy: Knowledge 4-4 Chapter 04 - Product and Service Design 18. "Design for production" takes into account the capabilities of the organization to produce or deliver a given product or service. TRUE Difficulty: Easy TLO: 10 Taxonomy: Knowledge 19. Consumers tend to resist purchasing products containing recycled materials. FALSE Difficulty: Medium TLO: 5 Taxonomy: Knowledge 20. "Concurrent engineering" brings people concerned with manufacturing into the design phase earlier than in the "over-the-wall" approach. TRUE Difficulty: Easy TLO: 10 Taxonomy: Knowledge 21. "Concurrent engineering" means that at least two engineers are involved in product design at the same time. FALSE Difficulty: Easy TLO: 10 Taxonomy: Knowledge 4-5 Chapter 04 - Product and Service Design 22. One approach to extending a product's life cycle is to promote alternate uses of the product. TRUE Difficulty: Easy TLO: 5 Taxonomy: Knowledge 23. "Quality Function Deployment" is a structured approach that guarantees that the highest quality product or service will be designed. FALSE AACSB: RT Difficulty: Easy TLO: 9 Taxonomy: Knowledge 24. Product liability means that a manufacturer is liable for any injuries and damages caused by a faulty product because of poor workmanship or design. TRUE Difficulty: Medium TLO: 5 Taxonomy: Knowledge 25. The process of dismantling and inspecting a competitor's product to discover improvement is called reverse engineering. TRUE Difficulty: Easy TLO: 9 Taxonomy: Knowledge 4-6 Chapter 04 - Product and Service Design 26. Research and development (R&D) refers to organized efforts that are directed toward increasing scientific knowledge and product (or process) innovation. TRUE Difficulty: Easy TLO: 9 Taxonomy: Knowledge 27. Standardization refers to the extent to which there is absence of variety in a product, service, or process. TRUE Difficulty: Easy TLO: 4 Taxonomy: Knowledge 28. Re-manufacturing refers to removing some of the components of old products and reusing them in new products. TRUE Difficulty: Easy TLO: 7 Taxonomy: Knowledge 29. The demand for a product and the rate of technological change have significant impact on the length of a given phase of the product life cycle. TRUE Difficulty: Easy TLO: 5 Taxonomy: Knowledge 4-7 Chapter 04 - Product and Service Design 30. Robust design describes a product that will perform satisfactorily so long as it is used in a very narrow range of conditions. FALSE Difficulty: Easy TLO: 10 Taxonomy: Knowledge 31. Taguchi design methods involve identifying the optimal operating or environmental conditions for a given product. FALSE Difficulty: Medium TLO: 10 Taxonomy: Knowledge 32. Quality function deployment (QFD) is based on a set of standards which relate customer requirements to company capabilities. FALSE Difficulty: Hard TLO: 9 Taxonomy: Knowledge 33. The quality function deployment (QFD) matrices are often referred to as the "House of Quality" because, when completed, they "house" all of the customer's quality requirements. FALSE Difficulty: Medium TLO: 9 Taxonomy: Knowledge 4-8 Chapter 04 - Product and Service Design 34. Service design often must take into account the degree of customer contact required. TRUE Difficulty: Easy TLO: 11 Taxonomy: Knowledge 35. Reliability refers to the ability of a product to perform its intended function under normal conditions. TRUE Difficulty: Easy TLO: 3 Taxonomy: Knowledge 36. Applied research is the major R & D effort of business organizations because of the desire for commercial applications. TRUE Difficulty: Easy TLO: 9 Taxonomy: Knowledge 37. Commonality of components is beneficial for manufacturing but not for services. FALSE AACSB: RT Difficulty: Medium TLO: 6 Taxonomy: Knowledge 4-9 Chapter 04 - Product and Service Design 38. Standardization can at times lead to serious difficulties and competitive struggles, particularly when systems are running under different conditions. FALSE Difficulty: Medium TLO: 1 Taxonomy: Knowledge 39. The term failure as applied to reliability means that a part or item does not function at all. FALSE Difficulty: Medium TLO: 10 Taxonomy: Knowledge 40. Reliability can be defined in terms of a particular point in time or in terms of length of service. TRUE Difficulty: Easy TLO: 10 Taxonomy: Knowledge 41. Reliability can be improved by the use of backup components. TRUE Difficulty: Easy TLO: 10 Taxonomy: Knowledge 42. Delayed differentiation and modular design are tactics for mass customization. TRUE AACSB: CA Difficulty: Medium TLO: 10 Taxonomy: Knowledge 4-10 Chapter 04 - Product and Service Design 43. Life-cycle assessment involves incorporating where the product or service is in its life- cycle into system-design decision-making. FALSE Difficulty: Medium TLO: 6 Taxonomy: Knowledge 44. The goal of life-cycle assessment is to incorporate the environmental impact of products or services into product-design or service-design decision-making. TRUE TLO: 6ulty: Medium Taxonomy: Knowledge 45. The three Rs – Reduce, Re-use and Recycle – are more applicable in service design than in product design. FALSE Difficulty: Medium TLO: 7 Taxonomy: Knowledge Multiple Choice Questions 46. The goal of value analysis is to find ways of _________. A. I. Reducing the cost of parts and materials B. II. Improving the performance of the product or service C. III. Incorporating multiple cultural values in global system design D. Both I and III E. Both I and II Difficulty: Medium TLO: 7 Taxonomy: Knowledge 4-11 Chapter 04 - Produc
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