[GMS 522] - Final Exam Guide - Everything you need to know! (32 pages long)

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 522
• Professor: Carlyle Farrell

Document Summary

International marketing- process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individual and organizations. Over time country differences were recognized and firms began to develop separate marketing strategies for each target country i. e. a multi domestic marketing strategy was used. Global marketing- marketing activities coordinated and integrated across multiple country markets. Most of the world"s firms generate > 80% of their sales in their home region of the triad, i. e. u. s, Globalization is the trend towards greater interdependence among national institutions and economics: Globalization of markets: convergence of buyer preferences in markets around the world. Globalization of production: dispersal of production activities to location around the world that are low cost or high quality producers. Several attempts have been made to measure/ quantify globalization. Dreher"s kof index measures globalization based on three dimensions: Social integration- flow of ideas and movement of people.