GMS 692- Midterm Exam Guide - Comprehensive Notes for the exam ( 25 pages long!)
11 Oct 2017
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Document Summary
Sir winston churchill had a vision of a single europe and believed all of its people were. People are what make up a business environment. In university we learn that successful businesses fill market needs by supplying goods and services, and as such managers must take good decisions based on the best understanding of people in that market. Look at an overview of how there was a momentum in 1970s through to the 1990s to create a single, integrated europe. We also will introduce some of the cultural differences that cause friction, even today, within the eu market. Germany - bavarian purity act of 1516 - stated beer is made up of 4 ingredients (water, yeast, barely, and hops) to be considered as beer. After the eu there was a push for laws in debating how to define beer. Now over 120 ingredients are allowed, creating friction between germans and the much of.
