GMS 200 Study Guide - Quiz Guide: Kmart, Fendi

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Tsogbadral Galaabaatar

Document Summary

Mini assignment 2: hbc from fur to fendi. Turn it in id # 236328406: three competitive strategies that the company hbc used prior to its sale to. Zucker and nrdc are the differentiation strategy, the growth strategy and an e- business strategy. Hbc used the differentiation strategy by reinventing itself with a more fashionable image through designer depot/style depot. Hbc used the growth strategy by expansion of the corporation to strengthen its share of the market with the acquisition of other retailers such as k-mart canada. They also opened the hbc rewards program to entice costumers back to its stores. Nrdc leadership, the bay"s main focus was reattracting customers. They did this by dropping over 60 percent of its previous brands and relaunching the. Room , which was located at one of its toronto locations. The room is a vip suite containing high end designers.