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GMS 200 : 8____

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taupewombat306
11 May 2011
School
Ryerson University
Department
Global Management Studies
Course
GMS 200
Professor
Shavin Malhotra

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GMS 200 Full Course Notes
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GMS 200 Full Course Notes
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Document Summary

business level strategies: catered/ foucsed to particular market/ business, common: cost leadership: firm a &firm b = both sell product at same price, firm b= higher economic val/ profit b/c cost, produce product at lower cost compared to a, lower cost manufacturer in industry = more profit. Lecture 8: management strategy: not just any regular watch, solves every day probs, easy to set alarm, not advertising luxurious features, focus on minimum, ex: bic. corp level strategies: focus on diff business, integrative strategies. vertival integration: forward integration = during manufacturing with ditribustion in the retail business www. notesolution. com. Lecture 8: management strategy: gaining ownership or increase control over distributors or retailers, ex: mcdonalds have franchises but have control of it, ex: boise cascade fosest product firm. manufactures desks, tables and distributes the cascade line of products to office depot, staples.

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Related Questions

Checking the competitive advantage potential of cross-business strategic fit involves:
 
A) evaluating a diversified company's profitability relative to competitors.
 
B) examining a company's costs relative to the costs of its chief rivals in the industry.
 
C) determining if there are opportunities to exploit outsourcing opportunities by a diversified company's lineup of businesses.
 
D) considering what competitive value can be generated from a strategic fit.
 
E) evaluating how much benefit a diversified company can gain from cross-business value chain matchups and resource sharing.

3. Which of the following best describes the production orientation? a) Manufactured goods would sell regardless of their quality, because they were in short supply. b) Businesses have one or more departments specifically designed to understand consumers' needs and readily share this knowledge across departments. c) Production capabilities exceeded regular demand, competition increased and reaching new markets became more complex. d) It uses customer relationship management software. e) It uses production management software

Which of the following is the best example of a well-stated strategic objective? 
 
A)Increase revenues by more than the industry average. 
B)Be among the top 5 five companies in the industry on customer service. 
C)Overtake key competitors on product quality within three years. 
D)Improve manufacturing performance by 5% within 12 months. 
E)Obtain 150 new customers during the current fiscal year.