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8____

7 Pages
48 Views

Department
Global Management Studies
Course Code
GMS 200
Professor
Shavin Malhotra

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Lecture 8: Management Strategy
Techniques at arriving/ designing at strategies
Porters 5 forces
BCG
SWOT analysis
Business level strategies
oCatered/ foucsed to particular market/ business
oCommon:
Cost leadership
Firm A &Firm B = both sell product at same price
Firm B= higher economic val/ profit b/c cost
oProduce product at lower cost compared to A
oLower cost manufacturer in industry = more profit
Invest in latest tech, generate economic scale, increase learning
in producing extra/ more products = reduce overall cost
EX: Walmart reduce costs at level of supplier customer
relationship
o buy in bulk = materials at much less cost
oSourcing raw materials
Ex: Southwest Airlines US airlines
oLowest among competitors
oOffer basis min in flights
Ex: Ryan Air - Europe
oCheapest airline tix w/in Europe
Ex: Timex highly competitive = Positioning of watch
oPractical
www.notesolution.com
Lecture 8: Management Strategy
oNot just any regular watch
oSolves every day probs
oEasy to set alarm
oNot advertising luxurious features
oFocus on minimum
Ex: Bic
Product differentiion
Firm A and firm B = same cost
Firm A = make s more profit b/c selling it for more
ooffering more presige/ somethong special about it
obetter customer service
obetter brand image
ohas a diff product = charging a premium on brand
Ex: Rolex = how brand positioned
oPrestigious
oFeaturing a famous celebrity
oHigh end
oSuggest product is diff = shows that you belong to the
level of prestige celebs do
Corp level strategies
oFocus on diff business
oIntegrative strategies
Vertival integration
Forward integration = during manufacturing with ditribustion
in the retail business
www.notesolution.com

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Description
Lecture 8: Management Strategy Techniques at arriving designing at strategies Porters 5 forces BCG SWOT analysis Business level strategies o Catered foucsed to particular market business o Common: Cost leadership Firm A &Firm B = both sell product at same price Firm B= higher economic val profit bc cost o Produce product at lower cost compared to A o Lower cost manufacturer in industry = more profit Invest in latest tech, generate economic scale, increase learning in producing extra more products = reduce overall cost EX: Walmart reduce costs at level of supplier customer relationship o buy in bulk = materials at much less cost o Sourcing raw materials Ex: Southwest Airlines US airlines o Lowest among competitors o Offer basis min in flights Ex: Ryan Air - Europe o Cheapest airline tix win Europe Ex: Timex highly competitive = Positioning of watch o Practical www.notesolution.com
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