GMS 723 Study Guide - Midterm Guide: Tribalism, Political Philosophy, Totalitarianism

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 723
• Professor: Franklin Ramsoomair

Document Summary

Market standardization - the ability to use standard marketing internationally; it"s the ability for the company or business to use the same marketing strategy from one country to the next, and across various cultures. Cross-border integration - refers to the existence of interactions between territories and is based on flow analysis and barrier effects; also refers to the convergence of territorial characteristics and is based on analysis of homogeneity and discontinuities. Globalization - the process by which businesses or other organizations develop international influence or start operating on an international scale. Consumerism - the protection or promotion of the interests of consumers. Nationalization - the transfer of a major branch of industry or commerce from private to state ownership or control. Deregulation - the reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry.