GMS 723 Study Guide - Midterm Guide: Cash Flow, Commercial Invoice, Universal Windows Platform Apps

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 723
• Professor: Howard Lin

Document Summary

The export process: creating organization, seek information on export market: market research, creating marketing plans and access risk: inco terms, assess regulations: barrier to trade, create export operations: investment. An organization for export: top management commitment, a key success factor required for exporting, corporate objectives, need to expand, growth strategies related to profit, assess company"s export potential, does it have: 24 services technical communication internet/ email automatic recording. Importance of export to canada import/export trade: us exports more than it imports. Knowing your export market understanding grey marketer. The export process: creating organization, seek information on export market: market research, creating marketing plans and access risk: inco terms, assess regulations : barrier to trade, create export operations, implement. Export marketing strategies: researching the export market, use of primary and secondary info, sources federal/provincial government. The various levels of government will provide you with free info about foreign marketers since they are encouraging active export activity.