GCM 720 Study Guide - Final Guide: Branded Content, Online Magazine, Toronto Star
2 Nov 2016
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Focused on a particular business sector or profession. Target specific industry needs: these aren"t journals, have both editorial and advertising. Tool used to create and reinforce brand loyalty. Established publishers have been increasingly offering custom publishing services to brands since the last economic downturn. Similar to advertising agency relationships, fees are set ahead of time. Production costs and prices are set in advance that guarantee a profit. Cohn: the lcbo"s sleeper play that drives people to drink in the toronto star. The lcbo prints about 725 000 copies of each issue for insertion in ontario"s major newspapers. A wine importer: i never apply for these advertising spots i just get strong armed into them. Implications for manufacturing printing and binding, capabilities, speed, slow downs, material costs. Can"t be bought through an app store. Magazine subscription website, where the reader can view an issue of a magazine one that"s linear and periodic, has pages and a regular frequency.
