GCM 754 Midterm: GCM 754 Week 2 Notes

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 754
• Professor: Nicola Kidd

Document Summary

Typeface vs font: typeface: different variations eg. italic, bold, from same family eg, typeface: different variations eg. italic, bold, from same family eg. arial. Typeface: is a specific design of an alphabet and it usually refers to an entire typeface. Font: refers to the actual files that permit the typeface to be set to an individual height, width, or style. Cap height: measurement of a capital letter. Signage uses a lot of cap height. Why use an existing typeface: proven to be effective, it works, unity: all signs look similar, part of the same system, compliance: does it fit within regulations. Making your own is expensive, not easily read by some. Aoda: accessibility for ontarians with disabilities > remove barriers for people with disability/accessibility problems. 3 factors that help selecting a typeface in signage: formal suitability, stylistic longevity, legibility. Formal suitability: how well or compatible a typeface is with its environment.