GCM 754 Study Guide - Final Guide: Content Management System, Digital Signage, Brokered Programming

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 754
• Professor: Nicola Kidd

Document Summary

An introduction to digital signage: reaching audiences everywhere, on any screen: visual communications, broadcast tv > digital signage > digital workplace. They"re everywhere: quick service restaurants, billboards, retail, corporate, touch interactive, wireless interactive. Digital signage: the use of a screen (tv, mobile, computer) or projection to display a graphical image, animation, or video to convey info. Digital signage components: design station, content management system, media player, display. Design: layout, brand, functionality, video, graphics, data. Content management system: approvals, distribution, scheduling, as run logs, diagnostics, cloud/server. Content management system: targeting, day parting, business rules/changes, audience id, national/local, automation. Media player: local storage, wifi/hardware, mini computer, render engine, store and forward, content/resolution dependent. Display: any size/shape, video walls, touch enabled, creative integration, projection. Digital signage benefits: space buy becomes a time buy. Interactive kiosks: digital signage, remote expert, multi touch video walls, multi screen interaction, multi user collaboration, connected workplace, connected workforce. Digital signage goes beyond advertising: a communications solution.