GRA 743 Study Guide - Final Guide: Nsb El 3, Pwn, Interactive Media

• School: Ryerson University
• Department: Graphic Communications
• Course: GRA 743
• Professor: Reem El Asaleh

Document Summary

Dam digital asset management: asset mgmt. not new concept, companies face many new challenges of this, modern asset mgmt. concerns: volume of data, mixed media types, brand protection, backup storage and retrieval, Week 1 // intro to asset mgmt. security + distribution. Increasing bandwidths of computer networks: dropping prices of processing and disk storage, available products w powerful cataloguing, indexing, search tools. Assets = items/property owned or controlled by individual/biz that have commercial/exchange value . Content = this is all the stuff that an organization owns e. g. imgs, video, audio, websites, docs, presentations, branding, logos company assets are found within content (content does not mean assets) Content management (cm) = process of overseeing storage, access, distribution, sharing and use of assets. Asset management = process of overseeing assets from the perspective of a workflow. Media asset management (mam) = ingest, track, access, describe, record, repurpose, transmit media assets usually in digital form.