GRA 804 Study Guide - Final Guide: Html Element, Prepress, Software As A Service
8 Sep 2016
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What api stands for from our perspective. Api think of it as a contract provided by one computer software to another. Software companies provide apis so that other software developers can design products that can use its service; Ex: amazon released its api so web site devs could easily access amazon"s product information. Api: growing importance of it, why it is growing importance from print/publishing perspective. Importance of api to an omni channel workflow. Omni channel strategies companies needs to use multiple mediums to connect w/ audience (customers) Apis drive connections between physical, cloud-based, mobile strategies. 2 pieces of software talking to each other, analogy to how api works. Software companies provide apis that other software devs can design products that can use its service- network effects. Ex: amazon. com released its api so that website developers could access amazon"s product info. 3rd party sites can post direct links to amazon product w/ updated prices & option to buy now .
