HTM 402 Study Guide - Midterm Guide: Tommy Bahama, Representational State Transfer, Igor Ansoff

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTM 402
• Professor: Richard Wade

Document Summary

Chapter 3 the role of marketing in strategic planning. Red robin: a casual service restaurant chain with alcoholic beverage service. Financial performance began to decline due to competitive pressure and increase in commodity and other operating costs. Hired steven carley as ceo who had experience in industry. Red royalty: loyalty program designed to increase frequency of guest visits and customer loyalty. Expense reduction: reduce administrative expenses, supply chain costs, and improve day-to- day business efficiencies and productivity. Deployment strategies that allow red robin to grow the brand and maximize shareholder value. Employees in any company know the company"s problems and how serious they may be. They appreciate straight talk and honest answers to their questions. When employees are told the facts and are given the opportunity to assist in correcting problems, they will respond in a positive way. Balanced scorecard system: the financial perspective, customer perspective, internal process.