HTR 741 Study Guide - Final Guide: Common Sense Media, Content Analysis, Big Data

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Produces knowledge by combining ideas, practices, techniques and strategies. More structured, organized and systematic process than alternatives use (accurate) Natural science knowledge of objects or processes observable in nature. Social science the study of people, beliefs, behavior, interaction and institutions. Authority relying on as a basis for knowledge celebrity (quick and cheap) Tradition happened a long time ago and passes down. Media myths the social media (television, newspaper, magazines) portrayals do not accurately reflect reality. Academic research advances fundamental knowledge about the social world. Focuses on testing theories that explain how the social world operates (human interactions) Professors, doctors, scientists, experts (people who are intellectual) Applied research address a specific concern or to offer solutions to a problem identified by an employer, agency, or an organization. They are not concerned with testing or connecting to a larger theory. Instead, they conduct a quick, small scale studies that provide practical results for use in the short term.