HTR 741 Study Guide - Final Guide: Antipositivism, David Beckham, Milgram Experiment

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTR 741
• Professor: Tom Griffin

Document Summary

Halo effect: when your impression of a person, brand, company (etc. ) influences your feelings towards them. Spill over: experience from one area spills over to another (ie: david beckham ads about things he doesn"t know about: tradition: authority from the past, common sense. Gambler"s fallacy: stay on winning side; if always losing, bound to win: media myths, personal experience. Intangible (for the most part) v tangible (for the most part) A company searches for someone to find research. 2 spectrums of research: positivist, quantitative, surveys, deductive. Time consuming and difficult to analyse and generalise. What is your position on social reality? (actual, predictable/measurable, objective or individual, constructed, subjective: positivist everyone"s the same, interpretivist individualized thoughts, epistemology. Bias in inevitable but can identify and remove biases to uncover truth: positivist quantified, deductive/objective, interpretivist get in the heads of participants, understand their values, inductive/subjective. Reality is created through individual understandings that are shared. Nature of human beingshumans act rationally and predictably.