Exam case example v1.docx

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Ryerson University
Information Technology Management
ITM 100
Ron Babin

This information is taken from httpwwwcohesioncasecomindexhtml The case is called the Broadway Caf and was written by the authors of the Business Driven Technology textbook This case is used to illustrate as an example the final exam case for ITM100102 Case Overview You have recently inherited your grandfathers coffee shop The Broadway Cafe which is conveniently located in downtown Toronto The cafe offers many different kinds of specialized coffees teas a full service bakery and homemade sandwiches soups and salads Your grandfather first opened The Broadway Cafe in 1952 and it was a local hotspot for many years Unfortunately business has been steadily declining over the last five years Although your grandfather was an expert at running the coffee shop it is outdated There are no computers in the store and all ordering takes place manually Your grandfather had a terrific memory and knew all of his customers by name but unfortunately none of this information is located anywhere in the store The family recipes for the baked goods and soups are also stored in your grandfathers memory Inventory is tracked in a note pad along with employee payroll and marketing coupons The Cafe does not have a Web site uses very little marketing except wordofmouth and essentially still operates the same as it did in 1952 Question 1The Broadway Cafe has never had a single competitor in the neighborhood One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away Your staff is worried and is looking to you to provide reassurance that the competition will not affect your businessDetermine a strategy for addressing your employees concerns building loyalty among
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