ITM CHP 10 quiz.doc

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Ryerson University
Information Technology Management
ITM 102
Catherine Middleton

CHAPTER # 10 • Question 1 1 out of 1 points Net marketplaces Answer Selected Answer: are industry owned or operate as independent intermediaries between buyers and sellers. • Question 2 1 out of 1 points Building a successful e-commerce site requires a keen understanding of business, technology, and social issues, as well as a systematic approach. Answer Selected Tru Answer: e • Question 3 1 out of 1 points Most businesses choose to outsource hosting and pay a company to host their Web site, which means that the hosting company is responsible for ensuring the site is "live," or accessible, 24 hours a day. Answer Selected Tru Answer: e • Question 4 1 out of 1 points eBay is an example of Answer Selected Answer: C2C electronic commerce. • Question 5 1 out of 1 points In general, for digital goods, the marginal cost of producing another unit is about zero. Answer Selected Tru Answer: e • Question 6 1 out of 1 points The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? Answer Selected Answer: richne ss • Question 7 1 out of 1 points Compared to digital markets, traditional markets have Answer Selected Answer: higher transaction costs. • Question 8 1 out of 1 points The marketspace includes, potentially, billions of consumers and millions of businesses worldwide. This best describes ________. Answer Selected Answer: global reach • Question 9 1 out of 1 points In dynamic pricing, the price of a product varies depending on the demand characteristics of the customer or the supply situation of the seller. Answer Selected Tru Answer: e • Question 10 0 out of 1 points Cost transparency refers to the ability of consu
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