final exam case.docx

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Department
Information Technology Management
Course
ITM 102
Professor
johnlaughseen
Semester
Fall

Description
For the case questions: Use a combination of sentences and bullet points. Make it as easy as possible for the  professor to read!!! Write neatly!! If he cant read it he cant grade it Virgin mobile case Go look at the website and look at what they do. Look at what their competitors do or  what similar companies in different countries are doing Go through which one is the easiest to answer. You only choose 4 of the questions to  answer!  1. what are the product’s and or services? a. Phones, plans, services, it’s a bit of a lifestyle thing. It’s a younger  generation of people.  b. They sell a lifestyle/membership 2. What is the value chain? 3. Who are their competitors? a. Rogers, fido, pc mobile, bell (even though they own virgin, they are  canaballing their own competitor),  b. Fido and telus and pc mobile mostly their competitors because they both  target the younger audience. While roger and bell mostly business  consumers c. Virgin mobiles competitors are bell and rogers. However their main  competitors are fido, koodo, pc mobile because they’re a discount carrier.  Virgin is a discount. You can list all the competitors but for the more direct  threat. You should list them as well. d. 4. What is their strategy to compete? a. Did they have any long time contracts? No. b. It’s pay as you go before. But now, they have contracts.. however not as  long as others c. Who do they target? Young people! That changes their strategy to  compete. What is their marketing strategy? They want you to feel like  your part of the club. They give you private acc
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