MKT100 Top gun quiz 1.docx

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Department
Information Technology Management
Course
ITM 407
Professor
Candace Grant
Semester
Fall

Description
Question 1 1 out of 1 pointsIn doing early planning for the internationallyfamous Armand Doggy Daycare Inc savvy planners should ensure they do the following in their scanAnswer Selected AnswerCorrectDAnswerLook at changes in the channel environment regulatory environment consumer environment and competitive environmentQuestion 2 1 out of 1 pointsWhich explanation best shows how innovation in an existing products quality andor channel process lowers priceAnswer Selected AnswerCorrectDAnswerThe innovation makes the product more appealing to the customer and so more customers want the product the channel process improvement either lowers the cost which can be passed on to the customer and makes the product even more appealing the increase in demand leads to an increase in supply as more companies enter the market economies of scale drive the price down making it yet more appealing to the customer
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