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5 Pages
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Department
Information Technology Management
Course Code
ITM 100
Professor
Ron Babin

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Social utility -Value in the social media
Cheaper
More functional
Morecapablity
Appsdo something for us
Kept on us all the time
Go on facebook stay connected with friends = worthwhile to spend time
oAmount of social utitly
oLikeing the solution
oPaying for fb w/ profile data (personal id)
oWill not meet all needs all the time
10 sites of where you go online, and why
oFb -
oTwitter updates
oYoutube - entertainment
oSkype you can see who youre talking to = globalization
omsn
ogmail
onew egg new details on products
affiliation
oplace where we can express ourselves
omotivated to do so to be involoved in communit
ocommited
Validation
ovalidate one another = like
www.notesolution.com
Participation
ocheap
ohow simple are the mechanics how easy to do it
olike experience
Motivated because affliation,validation, participation
-business val need to contin with audience
Why do business exist to create val
How translate social utility into business utility
oShare videos that you like
oSomething that shows that we like the underdog b/c we connect with them =
affiliation
Issues
oCompression b4 stratight forward to
Storage takes longerto put up
oPrivacy have to be a user
Who owns info of our privacy info
Fb is under the rule of forign gov (US)
oUGC (User generated content) to what extent the company is being
genuine.
oBrandstorming can engage and show how we feel about product
Post review = good/ bad
Maple leaf provided compensation
Opp to recover
oMashups unilever has 2 products dove and axe
Dove = good, daughter should embrace
www.notesolution.com

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Description
Social utility -Value in the social media Cheaper More functional Morecapablity Appsdo something for us Kept on us all the time Go on facebook stay connected with friends = worthwhile to spend time o Amount of social utitly o Likeing the solution o Paying for fb w profile data (personal id) o Will not meet all needs all the time 10 sites of where you go online, and why o Fb - o Twitter updates o Youtube - entertainment o Skype you can see who youre talking to = globalization o msn o gmail o new egg new details on products affiliation o place where we can express ourselves o motivated to do so to be involoved in communit o commited Validation o validate one another = like www.notesolution.com
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