MIDTERM ESSAY: Question & Answer

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ITM100 Midterm Exam Essay
Question and Answer for Essay portion of the Midterm Exam:
Question 1: Consider the "Value Chain" model by Michael Porter. Briefly describe the model and then,
using Ryerson University as an example, discuss how value is achieved. Finally, in your opinion and
again referencing the model, discuss whether or not you believe that Ryerson has a sustainable
competitive advantage.
Answer:
-the Value Chain Model is a connected series of activities, each of which adds value or supports the
addition of value to the firm’s goods or service
-every organization needs the necessary materials (input) to make the goods or services (process) to
complete a transaction with a customer (output)
-this is either a primary or support activity
-Ryerson admission process is an example of the value chain
Step 1: information about accessing resource guides for Ontario Universities
Step 2: with the internet we are able to check status sheet to make sure information was correct
(ex. 40 hour volunteer)
Step 3: surf the internet to research programs and requirements for post secondary programs of
our interest
Step 4: applied to universities though OUAC (Ontario university application centre)
Step 5: Ryerson portal page designed to keep track of the admission process and important
information that students should be aware of
Step 6: RAMMS is one of the many information systems used by Ryerson, it makes it easier to
select courses, view and pay fees before due dates
-value chain is a useful tool for defining an organizations core process that it can use to a sustained
competitive advantage over its competitors
Question 2: Using the cases discussed in class, describe an information system. Using an example,
describe how the information system provides value to the organization and the stakeholders that use
it.
Answer:
-information system is an organized collection of people, information, business process and information
technology designed to transform inputs into outputs to achieve a goal
-information system is more than a computer, business designs information systems to achieve goals
through the timely and appropriate application of technology
-is important to our life, without these systems our life would be significantly different
-there are many types of information systems that are used to create business value
-One of the many systems is a TPS transaction processing system
TPS captures and process transactions to make them available to the organization
Example: when you purchase something at a retail store there are many components within a
TPS
Sales records are gathered, barcode is scanned (input)
Data is added to sales database (process)
Product is sold (output)
Data is the bar code (data)
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