ITM 102 Study Guide - Quiz Guide: Disintermediation, Extranet, Retail

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CHAPTER # 10
Question 1
1 out of 1 points
Net marketplaces
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Answer:
are industry owned or operate as independent intermediaries
between buyers and sellers.
Question 2
1 out of 1 points
Building a successful e-commerce site requires a keen understanding of
business, technology, and social issues, as well as a systematic approach.
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Answer:
Tru
e
Question 3
1 out of 1 points
Most businesses choose to outsource hosting and pay a company to host
their Web site, which means that the hosting company is responsible for
ensuring the site is "live," or accessible, 24 hours a day.
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Tru
e
Question 4
1 out of 1 points
eBay is an example of
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Answer:
C2C electronic
commerce.
Question 5
1 out of 1 points
In general, for digital goods, the marginal cost of producing another unit is
about zero.
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Answer:
Tru
e
Question 6
1 out of 1 points
The integration of video, audio, and text marketing messages into a single
marketing message and consumer experience describes which dimension
of e-commerce technology?
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Answer:
richne
ss
Question 7
1 out of 1 points
Compared to digital markets, traditional markets have
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Answer:
higher transaction
costs.
Question 8
1 out of 1 points
The marketspace includes, potentially, billions of consumers and millions
of businesses worldwide. This best describes ________.
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Answer:
global
reach
Question 9
1 out of 1 points
In dynamic pricing, the price of a product varies depending on the demand
characteristics of the customer or the supply situation of the seller.
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Answer:
Tru
e
Question 10
0 out of 1 points
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