ITM 102 Study Guide - Quiz Guide: Disintermediation, Extranet, Retail
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27 Jan 2013
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CHAPTER # 10
•Question 1
1 out of 1 points
Net marketplaces
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are industry owned or operate as independent intermediaries
between buyers and sellers.
•Question 2
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Building a successful e-commerce site requires a keen understanding of
business, technology, and social issues, as well as a systematic approach.
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Tru
e
•Question 3
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Most businesses choose to outsource hosting and pay a company to host
their Web site, which means that the hosting company is responsible for
ensuring the site is "live," or accessible, 24 hours a day.
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Tru
e
•Question 4
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eBay is an example of
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C2C electronic
commerce.
•Question 5
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In general, for digital goods, the marginal cost of producing another unit is
about zero.
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•Question 6
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The integration of video, audio, and text marketing messages into a single
marketing message and consumer experience describes which dimension
of e-commerce technology?
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richne
ss
•Question 7
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Compared to digital markets, traditional markets have
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higher transaction
costs.
•Question 8
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The marketspace includes, potentially, billions of consumers and millions
of businesses worldwide. This best describes ________.
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global
reach
•Question 9
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In dynamic pricing, the price of a product varies depending on the demand
characteristics of the customer or the supply situation of the seller.
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Tru
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•Question 10
0 out of 1 points