MHR 650 Study Guide - Final Guide: Charismatic Authority, Karl E. Weick, Organizational Culture
Document Summary
Content of meaningful vision: the content of meaningful vision has sparked considerable debate. Some consideration has been given to attributes, its style, and how it is differentiated from mission and organizational values. Attributes of vision: cognitive component : focusing on achieving outcomes - affective component : helping to motivate people and increase commitment to the change. Four generic characteristics of vision are:possibility- desirability actionability articulation. Three components of vision are: why the change is needed- the aim of the change - the change actions that will be taken. Vision as stories: this allows a vivid description of the change to which people can relate. Stories are more effective than simple vision statements because people can imagine themselves and their actions in the future. Vision to market strategy: it has been argued that having a well-specified market vision such as this helps to identify how the company will grow and compete.