MKT 100 : Module 4

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tanpug238

14 Apr 2011

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MKT 100 Full Course Notes

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Private i nformation information which you don"t want other to know about, such as insights about the company history, secret recipes or how about it"s the invention of a product. customer research is used so that companies can find if their customers are satisfied or dissatisfied. Market research process: define the problem, research design, data collection and analysis and interpretation, present the results. Ethnography the way of life with people. very common market research method used today by marketers. consists of 6 to 12 people, focusing on a particular question or issue, for about 2 hours. conduct focus group until no new insights surface and should be conducted by experts. Probability sample: sample where all the respondents in the population or segment to be studied have a known (non-zero) chance of being chosen to be in the sample from the population/ segment being studied.

Related Questions

The marketing research process follows five steps, and researchers select one:

a. should be prepared to present the results before completing the analysis if they are under a great deal of pressure to meet a deadline.

b. should maintain the integrity of the process by following each step sequentially and thoroughly.

c. may not always go through them in the exact sequence if the situation changes or new information is discovered.

d. often collect data before defining the research objectives.

e. may follow the process by completing all steps at once instead of planning the process first.

cerisecaribou259

Prompt

You are working for a small business owner selling women’s fitness apparel in a strip mall in a town with a population of 20,000. The space next door will become vacant next year once the lease expires, and the property manager has offered your business the opportunity to lease the space. The apparel company is financially sound, yet not seeing sales growth year over year. The company does not have an online sales platform and depends on repeat customers and foot traffic from the gym nearby. You are tasked with determining if there is a valid opportunity to expand the business to the location next door.

Explain the method you would use to research the viability of the company. What are three potential mistakes to avoid in your research and how can you avoid making those mistakes?

amberferret488

Which of the following statements about market research is true?

a. It is involved in some phases of the information management process.
b. It is just for large organizations with deep pockets
c. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans.
d. It is a non-essential activity that takes a single form.

orangemule443

MKT 100 : Module 4

MKT 100 Full Course Notes

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