MKT 100 Study Guide - Kyocera Communications, Upselling, Herfindahl Index

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Finlayson

Document Summary

Use the industry overview below to answer the questions that follow: The mobile phone market in the united states covers the sales of mobile phone devices, smart phones, and pdas (personal digital assistants). Table x below provides the annual sales volume of mobile phones from 2004 to 2009. Table xx details the market share of the top handset manufacturers. Table 1: us mobile phones: sales volume & value 2004-2009. Revenue ($) = revenue market share (%) * total market sales www. notesolution. com. Revenue = 25. 4% * . 6 billion = 0. 254 * . 6 billion = . 6924 billion. Revenue = 21. 5% * . 6 billion = 0. 215 * . 6 billion = . 279 billion. Revenue = 16. 4% * . 6 billion = 0. 164 * . 6 billion = . 7384 billion. Revenue 2010 = revenue 2009 + 5% * revenue 2009. Revenue 2011 = revenue 2010 + 5% * revenue 2010. Revenue 2012 = revenue 2011 + 5% * revenue 2011.