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Course Review

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Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Winter

Description
1. SWOT & PEST+C SWOT Determines the distinctive competencies of a company Strength (Internal) Weakness (Internal) Opportunity (External) Threat (External) PEST+C Political Economical Socio-cultural Technological Competition 2. Imperatives Categorical Imperative Helps us know which actions are required, and which are forbidden (I must do x.) [Moral] (Would it be right if everyone did it?) Hypothetical Imperatives (Conditional) If I want x then I must do y. [Immoral] 3. The Utilitarian Principle Utilitarian Principle Maximizes the positive effects and minimizes the negative outcomes. 4. Competition Monopoly One large seller with no close competition and no substitutes Oligopoly Similar products, few sellers Monopolistic Competition One big company, will few smaller ones Pure Competition Many choices, no company has dominance 6. Product Life Cycle 1. Introduction 2. Growth 3. Maturity 4. Decline www.notesolution.com
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