Study Guides (247,997)
Canada (121,215)
Marketing (510)
MKT 100 (255)
Final

Metrics finalwith answers.doc

2 Pages
152 Views
Unlock Document

Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Winter

Description
MKT100 - Metrics Mastery Worksheets Worksheet: Metric 2 Percentage Change 1) Ed’s is a small deli, which has had great success in its second year of operation. Revenues in Year 2 are $570,000, compared with $380,000 in Year 1. What is Ed’s year-over-year sales growth rate? Answer: Year-over-Year Sales Growth = (Year 2 – Year 1) / Year 1 * 100% = ($570,000 - $380,000) / $380,000 * 100% = 50% 2) A small retain chain posts impressive percentage growth figures, moving from $58 million to $107 million in sales from one year to the next. Despite this dynamic growth, however, analysts cast doubt on the firm’s business model, warning that its existing stores’ growth measure suggests that its concept is failing. Based on the chart below, and assuming that stores were opened on the first day of Years 1 and 2: What is the retail chain’s year-over-year sales growth rate? What is the year-over- year sales growth or decrease for each store, as appropriate? What is the same store (existing and not expansion) year-over- year growth? Stor Opene Revenue Year 1 Revenue Year 2 e d (millions) (millions) A Year 1 $10 $9 B Year 1 $19 $20 C Year 1 $20 $15 D Year 1 $9 $11 E Year 2 n/a $15 F Year 2 n/a $12 G Year 2 n/a $7 H Year 2 n/a $18 $58 $107 Answer: Chain-wide Year-over-Year Sales Growth = (Year
More Less

Related notes for MKT 100

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit