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# MKT100 Exam Formula Sheet.pdf

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School
Ryerson University
Department
Marketing
Course
MKT 100
Professor
jh
Semester
Winter

Description
EXAMINATION  FORMULA  SHEET   Percent Change (%Δ) = (New Value – Old Value) / Old Value * 100% Break Even Volume (#) = Fixed Cost (\$) / Contribution Margin Per Unit (\$) Break Even Revenue (\$) = Break Even Volume (#) * Price Per Unit (\$) = Fixed Cost (\$) / Contribution Margin (%) Contribution Margin (%) = Unit Contribution Margin (\$) / Selling Price Per Unit (\$) * 100% Contribution Margin (\$) = Revenue – Cost of Goods Sold (COGS) Cost Per Unit (\$) = Price Per Unit – Variable Cost Per Unit Herfindahl Index = Sum[ (Market Share) ]2 Markup (%) = Gross Profit / Cost * 100% Margin (%) = Gross Profit / Sales * 100% Gross Profit = Total Revenue – Total Cost Relative Market Share (%) = Brand’s Market Share (\$,#) / L
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