MKT 100- Midterm Exam Guide - Comprehensive Notes for the exam ( 24 pages long!)
5 Oct 2017
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MKT 100 Full Course Notes
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Document Summary
Marketing a set business practices designed to plan for and present an organizations products or services in ways that build effective customer relationships. Need basic necessities such as food, clothing, shelter and safety. Want the particular way in which a person chooses to satisfy a need, which is shaped by a person"s knowledge, culture and personality. Market refers to the group of people who need or want a company"s products of services and have the ability and willingness to buy them. Target market the customer segment or group to whom the firm is interest in selling its products and services. Exchange the trade of things of value between the buyer and the seller so that each is better off as a result. Marketing mix (4 ps) product, price, place and promotion the controllable set of activities that a firm uses to respond to the wants of its target markets.
