MKT 100- Midterm Exam Guide - Comprehensive Notes for the exam ( 21 pages long!)

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

B2b marketing: the process of buying and selling goods/services to be used in the production of other goods/services for consumption by buying organization or for resale by wholesalers and retailers. Manufacturers: manufacturers work with corporate partners like raw suppliers, transportation companies & retailers. Resellers: marketing intermediates that resell manufactured products without signi cantly altering their form. Institutions: (hospitals, schools, prisons, etc) purchase goods/services for the people they serve. Government: canadian general government spends about billion annually (health care, technology, etc) Fewer customers, more geographically concentrated, and orders are larger. Demand is more inelastic, uctuates more, and more frequently. Products technical in nature, purchased based on speci cations. Heavy emphasis on delivery time, technical assistance, after sale service, nancing. Quali ed, professional buyers - more formalized buying process. Price often negotiated, inelastic, affected by trade/quantity discounts. Buying organization recognizes that it has an un lled need. They gure out which speci c products they need.