BBI Introduction to Business – Marketing – Pop Can Assignment
For this assignment, you will be creating a new soda pop or a fruit can brand and
developing a marketing strategy for it using the 4 Ps and 2 Cs.
Part 1: You will create a new soda pop/ fruit drink can design, utilizing information
and communication technology. Measure the size of pop can label you will need and
work within these dimensions ( text box height 4.5 and length 8.25 inches) within the
assigned software and create a design for a pop can that includes the following
1. Brand Name
2. Logo (trademark)
4. Content amount/size (355 ml)
5. Bar Code
6. Recycling symbol
7. List of ingredients (you decide)
8. Nutritional Facts (you decide)
Your finished design should have a distinctive style that is colourful and attractive to the
potential consumer. Remember to take a look at soda pop can designs currently in the
marketplace to see some good examples. This assignment will receive marks for
communication and marks for application.
Note: You need to bring a clean empty pop can to class to put your new label on for
display and submission purposes. When you hand in your work, cut out the design that
is sized to fit around the pop can, and adhere it to the clean, empty pop can.
Intrapersonal Interpersonal Linguistic Logical
Write a letter to a Prepare a Prepare a creative Prepare a business
CEO explaining the presentation for your written piece, such as report. You must
benefits of your teacher. Use your a newspaper article. include the information
product. Make sure creativity. Make sure You must include the listed below under Part
to include the to include the information listed 2.
information listed information listed below under Part 2.
below under Part 2. below under Part 2.
Visual/Spatial Kinesthetic Musical Naturalist
Design a poster or (groups of max 4) Write a slogan & a Design a scrapbook to
brochure. Use your song including the go with your drink.
creativity. Make Create a information listed Make sure to include
sure to include the skit/play/video that below under Part 2. the information listed
information listed details Part 2. Make Make sure you cover below under Part 2. In
below under Part 2. sure that you explain all the required addition, discuss the
their importance. content in the song. environmental impact
of your soda pop/fruit
Page 1 of 3 Name:
Part 2: You must now develop a strategy to market your soda pop, fruit drink or
energy drink. You must discuss the 4 P’s and the 2 C’s of marketing in detail (use the
notes you created from your 4 P’s and the 2 C’s note taking assignment and refer to the
text pages listed below).
The 4 P’s:
1. Product: describe the quality, features, benefits and