MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 380 pages long!)

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29 Mar 2018
Department
Course
Ryerson
MKT 100
Final EXAM
STUDY GUIDE
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Companies/Brands can select from a number of strategies to lead to a sustainable
competitive advantage
Firms can pursue strategies based on their product portfolio, on different growth
strategies, and competitive advantage centered strategies
Companies conduct a situational analysis as a starting point in marketing planning
to get a comprehensive idea of their micro and macro-environment
Chapter 2
LO2 Conduct a SWOT analysis and explain its use in marketing planning
Chapter 3
LO5 Identify and discuss important trends affecting marketing decisions today
Political Legal
Government policies, structures, and regulations
Political trends
Taxation issues
Current domestic legislation
Future legislation
Environmental regulations
Employment law
Consumer protection
Industry specific regulations
Competitive regulations
Shareholder/stakeholder needs/demands
Economic
Domestic economic trends
Global economic trends
Taxation issues
Market and trade cycles
Market distribution trends
Disposable income
Job growth/unemployment
Inflation
Consumer confidence index
Internal finance
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Internal cash flow
Socio-cultural
Consumer values, attitudes and opinions
Media views
Laws affecting social factors
Brand, company, technology image
Consumer buying patterns
Demographics
Lifecycle changes
Population shifts
Education
Trends / Fads
Living standards
Technological
Competing technology development
Research funding
Associated/dependent technology
Replacement technology/solutions
Maturity of technology
Manufacturing maturity and capacity
Information and communications
Consumer buying mechanisms/technology
Technology legislation
Technology access/licensing/patents
Intellectual property issues
Rate of obsolescence
Software innovations and changes
SWOT Analysis
Strategy Planning Methodology (Stanford U)
Helps to organize your thoughts to develop our company goals and strategies
Tools include: competitive analysis, product analysis, process analysis
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