GMS 401
Lecture #1 Chapter 1
3 criteria to management Marketing, Finance and Operations
Supply Chain Management- the management of the chains of supply, managing the chain that
involves the movement of the product from production to the hands of the consumer
Operations Management- is the management of processes or systems that create goods and/or
provide services, this improves efficiency and effectiveness
Efficiency- Minimize cost and time
Effectiveness- Achieving intended goals
Forecasting- to plan ahead and anticipate
Large percentage of company’s expenses occur in operations management
Operations- create goods and services
Finance- provide funds and the economic analysis of investments proposals, securing resources
at favorable prices
Budgeting- Plan financial requirements, including adjustments and evaluations
Marketing- assess customer wants and needs and communicate them to other, selling,
promoting, advertising, pricing, assessing wants and needs
Accounting- Preparing financial statements
Purchasing- Procurement or acquiring of materials, supplies and equipment
Personnel- Recruitment and training of personnel
Good Producing- Farming, mining, construction, manufacturing
Storage/Transportation- Warehousing, trucking, mail service
Exchange- Retailing, wholesaling, banking
Entertainment- Films, radio, television
Communication- Newspapers, newscasts, telephone
Value Added- difference between cost of input s and value or price of outputs, may be used for
research and dvlpt, investment and profits, production is increased
Designing Decision- Capacity, location and equipment
Operating Decision- Planning, execution and controlling
An operations manager Plans organizes controls and directs in everyday situations
Service sector accounts for >70% of jobs in Canada
Pareto Phenomenon- a few factors account for a high percentage of occurrence of some events
80/20 Rule- 80% of problems occur from 20% of its activities
The Historical Evolution of Operations Management: Earliest Days (Craft Production) ->
Industrial Revolution -> Human Relations Movement -> Decision Models and Computer ->
Japanese Manufacturers (TQM revolution)
Today’s Trends in Business: Internet/E-Commerce, Management Technology, Globalization and
Management of Supply Chain
Supply Chain- A sequence of activities and organizations involved in producing and delivering a
good or service
Lecture #2 Chapter 2
Order Qualifier- Minimum standards of acceptability for purchase, allow product to be
considered Competitiveness- the ability and performance of an organization in the marketplace compared
to other organizations that offer similar goods or services
Order Winners- Create perception of being better than the competition, allow product to be
purchased
Cost/Price- All other factos being equal, a customer will choose the lowest price, firms that
compete on price alone may settle for lower profit margins
Quality- Materials, workmanship and design
Flexibility- The ability to respond to changes, the better the response the greater the
competitive advantage
Timeliness- How quickly is a product or service delivered to the customer, how quickly new
products are developed
Mission- where the organization is going now
Vision- Where the organization desires to be in the future
Values- Shared beliefs of the organizations stakeholders
Goals and Objective- Provide detail and scope of mission
Strategies- Plans that determine direction for achieving organizational goals
Tactics and Action Plans- The methods and actions taken to accomplish strategies
Operations Strategy- The approach that is used to guide the operations function, consistent with
organization strategy, support competitive priorities
Formulation of Operations Strategy
1. Determine operations requirements- linked to organization gaols
2. Categorize customers into types and choose competitive priority emphasis
3. Group product lines into types
4. Assess strengths and weaknesses and competitive position
5. Asses degree of plant focus develop
6. Develop and deploy strategy for each decision category objectives, policies and action plans
Time Based Competition- Focuses on reduction of time needed to accomplish tasks
Outsourcing- Buying a part of a good/service or a segment of production/service process from
an outside supplier
Productivity- A measure of the effective use of resources, usually expressed as the ratio of
output to input, Productivity= Outputs/Inputs
Measurement of service productivity is problematic because services are intangible, involve
intellectual activities and have output with a high degree of variability
Factors affecting Productivity- Methods, Management, Technology and Labour
New technology- will frequently result in a temporary decline in productivity due to employees
learning how to use the new equipment
Current problem is the use of technology such as computers for non work related activities
Factors Affecting Productivity- standardization, new workers, cuts in health benefits, safety,
shortage of IT workers and design of workspace
Improving Productivity- establish reasonable goals, develop productivity measures and don’t
confuse productivity with efficiency
Standardization- the condition in which a standard has been established
Lecture #3 Chapter 4 Product and Service Design
Product Approval Committee- Authorize, Review and allocate resources
Core Teams- Cross Functional, Plan and Lead Project and Expands as needed Phase Review- happens at milestones and approve/cancel/revise the project
Structured Development Process- project management technique, schedule, execute and
control
Product Design Process: Phases
1. Idea Generation
2. Build a business case: market and competitor analysis
3. Development translate the voice of the customer
4. Testing and validation
5. Launch
Product Development Process- Once the decision to develop a new product is made the actual
product development process begins
Reverse Engineering- dismantling and inspecting of a competitor’s product to discover product
improvements
Searching for New Product Ideas
1. Listening to the Market Complaints
2. Gaps in the Market
3. Exploring Niche Markets
4. Using New Technology
5. Creating New Market Space
Product Life Cycles- stages in the life of a product or service relative to demand for it
Product Life Cycles
1. Incubation/Introduction- Low demand-item not known to potential buyers
2. Growth- Passage of time, allows product to be improved thus creating less costly more reliable
product
3. Maturity- Few, if any, design changes
4. Saturation- Competition exists, competitors may have a superior product, firm will attempt to
prolong the life of the product by improving reliability and reducing costs
Standardization- Extent to which there is an absence of variety in a product, service or process
Design for mass customization- a strategy of producing standardized goods or services but
incorporating some degree of customization: Delayed Differentiation and Modular Design
Delayed Differentiation- Producing, but not quite completing a product or service until customer
preferences are known a postponing tactic
Modular Design- a form of standardization, parts are subdivided into module easily replaced or
interchanged
Reliability- the ability of a product, part or system to perform its intended function under a
prescribed set of conditions
Failure- Situation in which a product, part or system does not perform as intended
Robust Design- Design that can function over a broad range of conditions
Taguchi Approach- Easier to create robust/healthy design than to control environmental factors
Remanufacturing- Refurbishing used products by replacing worn out or defective components
Design for disassembly- Design so that used products can easily be taken apart
Recycling-Recovering materials for future use
Concurrent Engineering- Bringing engineering design, manufacturing, marketing and purchasing
staff together early in the design phase
CAD- Product design using computer graphics Design for Manufacturing- Designers take into account the organizations manufacturing
capabilities when designing a product
Design for Assembly- Design focus on reducing the number of parts in a product and on
assembly methods and sequence
Component Commonality- Use the same internal component for a variety of products
CAD- Computer Aided Design, product design using computer graphics
Design for Manufacturing (DFM)- considering organizations manufacturing capabilities when
designing a product
Design for Assembly (DFA)- focuses on reducing the number of parts in a product and on
assembly methods and sequence
Design Guideline
1. Have a single unifying theme such as convenience or speed
2. Make sure system has capability to handle variability in service requirements
3. Include design features and checks for reliable and consistent quality
4. Design the system to be user friendly
Services- Intangible, created and delivered at the same time, customized, have low barriers to
entry and exit and location is important for service design
Quality Function Deployment- An approach that integrates the voice of the customer into
product design, translate customer requirements to measurable technical specifications
Chapter 4 Supplementary
Improving Reliability- component design, testing, system design, user education and redundancy
Lecture #4 - Chapter #6: Process Design and Facility Layout
Production System includes- Product and Service choices, Process Selection, Capacity Planning,
Location and Layout
The decision of buying an already made product or producing one depends on: Available
capacity, Expertise, Quality consideration, The nature of demand, Technology secrecy and Cost
Available Capacity- does the firm have the available equipment skills and time
Expertise- if the firm lacks the necessary expertise, it may make sense to buy
Quality Considerations- Who can do the best job of quality
Nature of Demand- If demand is high and steady, wide fluctuations in demand or small orders
Cost- perhaps the fixed costs of the item cannot be reallocated
Process Design- Determining the form and function of how goods or services are produced
Process Types- Job Shop, Batch, Repetitive/Assembly Line and Continuous
Job Shop- Small scale, customized and equipment flexibility is high
Batch- Moderate Volume, semi standardized variety and moderate equipment flexibility
Repetitive/Assembly Line- High volumes of standardized goods or services and low equipment
flexibility
Continuous- Very high volumes of non discrete goods and very low equipment flexibility
Hybrid Processes- Some processes have elements of other process types,
Focused Factory- specialized in a high quantity, standardized product
Mass Customization- producing high quantity and high variety efficiently
Automation- Machinery with sensing and control devices that enable it to operate automatically Fixed Automation- very rigid, high cost and specialized equipment for a fixed sequence of
operations
Programmable Automation- high-cost, general purpose equipment controlled by a computer
program and Numerically Controlled Machines
Flexible Automation- Customized equipment, computer aided design and manufacturing
systems, flexible manufacturing systems and computer integrated manufacturing
Process Design- identifying the activities, resources and controls needed in the production
process
Production Process- make or buy decision, set objectives and determine nature of process in
general
Production Process Development- Conceptualize the design, make an embodiment of the design
and create a detailed design
Implement- Buy machines and equipment, Recruit Workers and Start trial runs
Hierarchical top- down approach- Decompose process into linked components step by step until
the level of detail desired is reach, Integrated Definition Method (IDEF)
Conceptual Approach- Brainstorming rather than recollection of past actual processes
Customer Perception in Service Process Design: Don’t raise customer expectations too high at
the beginning, End the service positively, If the service is pleasurable divide it into segments, Let
customers control part of the process and Communicate evidence of quality to customers
Layout- the arrangement of departments, work center, equipment, etc. Want to have a smooth
movement through the system
Product Layout- arranged production resources linearly according to the progressive steps by
which the product is made
Process Layout- arranged production resources together according to similarly of function
Assembly Line:
Standardized product/service- allows continuous processing and specialization of labour and
equipment
Product Demand is stable- enough to justify high investment in specialized equipment
Divide work in series of tasks- by technological processing requirements
Fixed Path Material Handling- conveyors
Product Li
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