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MKT300 S7 Practice Questions.doc

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Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Fall

Description
MAMetricsS71Assumetheannualprofitfromacreditcardcustomerisyear130year245year350year465year595year6100year7120Eachyearthereisa100chanceofkeepingthecustomerandtheRRRis10Whatisthepresentvalueofthiscustomeroverthenextsevenyears1aSamecustomerstillwitha100chanceofkeepingthecustomerhowevertheRRRis501bSamecustomeragainstillwitha100chanceofkeepingthecustomerhowevertheRRRis752Newcustomerwiththesameannualprofitfromthecreditcardcustomerwelookedatinquestiononehowevereachyearthereisa50chanceofkeepingthecustomerandtheRRRis75Whatisthepresentvalueofthiscustomeroverthenextsevenyears2aSamecustomernowwitha25chanceofkeepingthecustomerbutstillwithanRRRof752bSamecustomernowwitha75chanceofkeepingthecustomerbutstillwithanRRRof753Newcustomerwiththesameannualprofitfromthecreditcardcustomerwelookedatinquestiononehowevereachyearthereisa50chanceofkeepingthecustomerandtheRRRis50Whatisthepresentvalueofthiscustomeroverthenextsevenyears3aSamecustomernowwitha25chanceofkeepingthecustomerbutandanRRRof253bSamecustomernowwitha75chanceofkeepingthecustomerandanRRRof753cSamecustomernowwitha25chanceofkeepingthecustomerbutandanRRRof753dSamecustomernowwitha75chanceofkeepingthecustomerbutandanRRRof254Assumetheannualprofitfromacreditcardcustomerisyear1120year2100year395year465year550year645year730Eachyearthereisa100chanceofkeepingthecustomerandtheRRRis10Whatisthepresentvalueofthiscustomeroverthenextsevenyears4aSamecustomerstillwitha100chanceofkeepingthecustomerhowevertheRRRis504bSamecustomeragainstillwitha100chanceofkeepingthecustomerhow
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