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chapater 3 answers.docx

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Ryerson University
MKT 100
Mary Foster

31 In the Price fixing example where the junior executive did the senior executives dirty work The senior executive received immunity and the junior executive went to jail Senior executives Sometimes encourage ethical corner cutting providing it never becomes public The Nuremberg trials established the principle that Following orders is no excuse even if you are threatened According to the CMA code of ethics marketers Cannot send email to potential new customers without first getting their consent Ethical behaviour in trading requires thatBoth the buyer and seller behave ethically Company codes of ethics are stated in ways That leave interpretation in a specific situation up to the manager Whistle blowers who reveal company unethical behaviour too often All of the options are true An ethics ombudsman in a large companyAll of the options are correct The Canadian Marketing Association code of ethics emphasizes A and B Who is accountable for dishonest advertising A and B
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