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Chapter 6 answers.docx

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MKT 100
Mary Foster

61Harley Davidson is a great example of what sort of brand loyalty Identity loyaltySinger sewing machine wrecked its brand equity by All of these optionsWhich of the following is likely to most increase shareholder value and obtaining financing Have the company name as the brand nameGiven the results of the Nescafe Instant coffee experiment how did Nescafe reposition its brand Great tasting and it frees up time to do more important choresIn leveraging brand reputation a strong brand It provides a foot in the door that is allA brand is B and CWhat is the reason for the change in brand loyalty between generations Reduced Product improvementWhere are the greatest branding opportunities today In developing economiesWhich of the following is the oddbrand out TideThere are different types of brand loyalty that vary in their strength Which of the following is the correct order of strength presented in the section Strongest first weakest last Emotional identity differentiation service contract convenienceWho arewere most likely to be the most brandloyal to packaged goods and appliances Your grandparents generationThe connection between a lot of advertising and brand equity is than the connection between sustained innovation excellence and brand equity A lot weakerWhen a logos reputation is earned over decades The logo should stay the same for decadesVirgin has used the following to extend its brand name None of the aboveBruce McLaren a New Zealander founded the McLaren racing team that won eight Formula One World championships during the 1980s and McLaren is still a major player in the design of racing cars and winning Championships Which of the following would not have been a good brand extension McLaren scenic tours to New Zealand Harley Davidson is a great example of what sort of brand loyalty Identity loyaltyThe great era of branding started In the late 1800s
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