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Chapter 10 answers.docx

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MKT 100
Mary Foster

101 Reach is short forof target customers that company distribution reachesIn markets suffering from evolutionary rigidity the potential rewards from innovating areSignificantChannel evolutionary rigidity occurs when channels Very slowly to adopt new technology and processes that increase efficiencyRisktaking and financing activities of channel intermediaries Have been greatly reduced over the last one hundred yearsIntermediaries add what type of utility to a manufacturers product Time and place utilityWhich of the following cities were innovative distribution hubs because their canals allowed goods to be loaded and unloaded directly into a merchants warehouse Both A and BWhich of the following criteria does the basic channel choice NOT depend on ConvivialityWhich of the following is the basic channel activity discussed in distribution All of the aboveWhich of the following statements is true about reaching target customers A B and CAs markets mature Both B and C
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