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Ryerson University
MKT 100
Mary Foster

Instructions Question 1 1 out of 1 pointsDominos Pizza decided to offer discounts to their customers past midnight to increase the sales and each customer purchase value This is an example of Answer Correct Answer DMarket PenetrationQuestion 2 1 out of 1 points last 200Global trade has served middleclass markets and mass markets much more in theyears mainly because of Answer Correct Answer AThe greatly reduced cost of global transportation Question 3 1 ogut of 1 pointsGlobal trade functions more effectively in the absence ofAnswer Correct Answer BTrade barriers and tariffs Question 4 1 out of 1 pointsDora and Diego meet Dora has 10 homebaked chocolate chip cookies and Diego has 10 brand new glitter pencils They discuss whether they would like to barter two cookies for two glitter pencils Dora agrees because she values two glitter pencils much more than two of her cookies Diego agrees because he values two cookies much more than two of his 10 glitter pencils They make an exchange According to Smiths Theory of Wealth Creation Answer CorrectBDora and Diegos wealth increases but the total wealth in the Answereconomy stays the same Question 5 1 out of 1 pointsWhat term best describes the economic value that results from the application and use of technological innovations Answer Correct Answer ASchumpeterian growth Question 6 0 out of 1 pointsIn a healthy economy with creative destruction the most important outcome of new products being developed with superior functionality is that Answer CorrectDSometimes old products are left behind because new ones offer Answerconsumers more functionsuperior value Question 7 0 out of 1 pointsA broad definition of marketing should include the statement that Answer CorrectAMarketing is a business discipline responsible for product innovation Answerand diffusion of innovation processes Question 8 1 out of 1 pointsA Canadian book retailers refusal to sell the autobiography of a serial killer because the company does not believe the killer should profit as a result of the pain he has caused others exemplifies Answer Correct Answer AMoral idealism Question 9 1 out of 1 pointsWhat is the most significant ethical problem related to pharmaceutical companies taking doctors on cruises to tell them information about new productsAnswer CorrectDDoctors will be feel pressure to prescribe medication based on an Answerunspoken obligation to the pharmaceutical company rather than patient care Question 10 1 out of 1 pointsIn the movie Star Trek Wrath of KhanSpock enters the engine room flooded with deadly radiation to repair the reactor The repair allows the ship to escape from an enemy attackSpock sacrifices his life to save the ship and all of the crew Which of the following would best describes the moral philosophy that Spock has demonstrated by his actions Answer Correct Answer AMoral idealism Question 11 0 out of 1 pointsFarmers who grow wheat and whose product subsequently becomes flour the major ingredient in bread make only about 20 cents per 250 retail price for a loaf of bread Ethically and practically what could two responses be Answer CorrectDProper competition and market forces should lead to the lowest price Answerper loaf of bread assuming adequate qualityFarmers could form a wheat cartel to control the price of the raw material Question 12 1 out of 1 points
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